Pricing

One seat. Unlimited players.

Pick the tier by the tools and storage you need. Every new account starts with 30 days of full Pro, free — no card needed.

Starter

£39/month

or £390/year — 2 months free

Solo coach essentials

Unlimited players and Spaces
Full video analysis, voiceover and comparison
Diary, booking and card payments
Passes, packages and discount codes
Your own website, built by answering six questions
50GB storage · 90-second clips

Get started

Pro

Every feature, and what gets it

The whole list. Anything marked coming is not built yet and is not part of what you pay for.

Feature	Starter£39/mo	Pro£59/mo	Academy£99/mo
CoachingOn every plan — the actual job, never behind a tier
PlayersNever a limit	Unlimited	Unlimited	Unlimited
Player SpacesA private thread per player	✓	✓	✓
Video annotationDraw, angles, slow motion, frame step, pinch to zoom	✓	✓	✓
Voiceover analysisTalk over a swing; your drawings replay in step	✓	✓	✓
Swing comparisonTwo swings side by side	✓	✓	✓
The mobile appYours and your players', free to them	✓	✓	✓
Diary and bookingAvailability, holds, cancellations	✓	✓	✓
Card paymentsStraight to your Stripe. We take no cut	✓	✓	✓
Passes, packages and discount codesYou price them	✓	✓	✓
Round logging and practice diaryYour players log, you see it	✓	✓	✓
Daily action listsUnread, awaiting review, gone quiet, not signed up	✓	✓	✓
What you oweUnspent credits and lessons still to deliver — your exposure	✓	✓	✓
Your logo and coloursYour page, your sign-in, the app	✓	✓	✓
Your own websiteA guided build — answer six questions, pick a look, publish	✓	✓	✓
Emails carry your nameSent as your business, and replies come back to you	✓	✓	✓
Room
StorageSpaces, swings, launch-monitor files, voice notes	50 GB	250 GB	1 TB
Longest clipPer video	90 sec	3 min	3 min
AI practice plansWritten for a player, in your voice — shared across your roster	20/mo	100/mo	400/mo
Running the businessPro and above
Revenue reportingLesson sales over time, by product	—	✓	✓
Tax-year income recordA year's takings, cash included, in the shape an accountant wants	—	✓	✓
WaitlistWho wants a slot when you're full, emailed when one frees	—	✓	✓
Gift vouchersSell a voucher, redeemed against anything you offer	—	✓	✓
TestimonialsRequest reviews, publish the good ones on your page	—	✓	✓
Your own domainPlayers never see a CoachOS address	—	✓	✓
Custom drill creationYour own drills, not just the library	—	✓	✓
Templates and scheduled postsWrite once, send later	—	✓	✓
Swing review packsSell five reviews at once, not just singles	—	✓	✓
Squads and recurring moneyAcademy
Group sessions and clinicsDrop-ins, blocks and courses	—	—	✓
Squad SpacesOne thread for a whole group	—	—	✓
Monthly membershipsSell an ongoing 1:1 programme, charged monthly	—	—	✓
Monthly review plansPlayers subscribe for a number of reviews each month	—	—	✓
Emails from your own domainbookings@yourclub.com rather than a CoachOS address	—	—	Coming

Every new account starts with 30 days of full Pro. Storage and clip length are the only hard limits — everything else is a tool you either have or don't.

Founding coaches: the first 20 get Pro at £39/month for their first 12 months.

Claim a founding seat

Add-on

Launch package — £299 one-off

We design your public page, connect your own domain, and set up your lesson types, prices and availability with you — you go live looking the part on day one. See it in action at thestrikelab.golf.

Add-on — not included in any tier

Multi-pro reception diary — £99/year per facility

One combined day view across all your facility's pros, plus a reception desk login that can book, move and cancel into any of their diaries. Each coach keeps their own CoachOS account and plan — email hello@coachos.golf and we set it up with you.

Prices in GBP. Annual billing saves two months on any tier.

Common questions

Is it really one price for everything?

Yes — one monthly subscription covers the whole toolkit. Your players never pay a platform fee; the only money that changes hands with them is what you charge for lessons.

How many players can I have?

Unlimited on every plan. Tiers differ on features and storage, not on how many golfers you coach.

What counts towards storage?

Everything uploaded across your Spaces — your videos and your players' — plus swing submissions and launch-monitor files. When it's full, new uploads pause until you free space or upgrade.

Can I try it first?

Twice over. The coach demo is a complete, working account with no signup — click around as much as you like (it resets nightly). And every new account starts with 30 days of full Pro, no card needed; after that you pick a plan, and your data stays either way.

How does annual billing work?

Pay for ten months, get twelve — £390, £590 or £990 a year instead of monthly. You can switch between monthly and annual from Plan & Billing.

We're a facility with several pros — how does that work?

Each coach runs their own CoachOS account and plan, exactly like a solo pro. The multi-pro reception diary is a £99/year add-on per facility that links those accounts into one combined day view with a reception desk login. Email us and we set it up with you.

Do you take a cut of my lesson payments?

No. Card payments run through Stripe to you; CoachOS only charges your subscription.

Ready when you are

Start on the demo, and go live the moment it feels right — your data comes with you.

Try the demo free See pricing